Within an organisation, information flows in three principal directions:
- Downwards
- Upwards
- Horizontally
Examples of these might be:
Downwards:
- Management directives
- Mission statements
- Policies
- Company goals
Upwards:
- Progress reports
- Reports of customer feedback
- Suggestions for improvement
Horizontal:
- Information sharing
- Team projects
- Problem solving
Communication Purpose
Communication has an objective or purpose with four general objectives:
- To be received, heard or read
- To be understood
- To be accepted
- To get a response