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Differences between traditional and social media:
Traditional mediaSocial media
One-way communication Two-way communication
Mass marketing One-to-one marketing
Professional branded content User-generated content
Pre-planned polished content Authentic, current content
Paid platform, cost can be prohibitive Often free platforms
Scheduled program Real time, up to date program
Information flows top down Information flows bottom up
Passive involvement Active involvement
Formal language Informal language
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1. Question
List the differences between traditional and social media, and explain how they might influence communication within your organisation.
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