FD108 – Exercise 3
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Differences between traditional and social media:
Traditional media                                         Social media
One-way communication                                     Two-way communication
Mass marketing                                              One-to-one marketing
Professional branded content                                  User-generated content
Pre-planned polished content                                 Authentic, current content
Paid platform, cost can be prohibitive                          Often free platforms
Scheduled program                                           Real time, up to date program
Information flows top down                                   Information flows bottom up
Passive involvement                                          Active involvement
Formal language                                              Informal language
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1. Question
List the differences between traditional and social media, and explain how they might influence communication within your organisation.
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